Putting Information Into Observe With Dan Keckan
Dan Keckan is the CEO of Cinécraft Productions, a multi-awarded eLearning experienced, and a released writer. Keckan is devoted to assisting corporations produce genuine, relevant, and efficient finding out remedies with the enable of his team of proficient designers, builders, and video clip producers. He works with significant businesses, these as Hyatt Inns, to design studying techniques and match distinctive modalities with the ability or habits that desires to be acquired. Right now, Dan speaks with us about eLearning online video production, immersive storytelling, and substantially extra.
In your belief, what is one particular of the most overlooked pros of video clip generation in eLearning? Do you have any tips to aid corporations make a sturdy business circumstance for this strategy?
Online video is by natural means a passive medium for offering content material. Having said that, a great Educational Designer can switch online video into an lively medium that adjustments conduct.
If the articles is actionable and can be classified as behavioral, your Instructional Designer can style very first-human being or 3rd-individual films with final decision points that let the learner to have interaction in genuine situations that are as shut to actual life as achievable. This method can make self-confidence and competence in your business processes and linked behaviors that lead to measurable results.
Cinécraft is identified for motion-photo-based mostly storytelling. What do you believe is 1 of the largest misconceptions about online video-based teaching?
The largest false impression about movie-based mostly coaching is that it is value-prohibitive. Online video is expensive to deliver. Even so, you will need to contemplate the extended-expression costs of not performing movie-based mostly eLearning. For example, would you prefer that your revenue associates practice your organization’s gross sales processes and linked behaviors in a video-primarily based eLearning simulation, or in front of the customer? You can lower the learner’s time to competency and reduce high priced faults in front of the client with a online video-based mostly eLearning simulation which will far more than make up for the a single-time price tag of developing the training course.
What is one particular of your standout tailor made eLearning customer accomplishment tales?
1 of the most satisfying initiatives we have at any time worked on was a revenue education curriculum for Ace Components. The curriculum was made with video clips that shown the behaviors linked with Ace Hardware’s profits procedure. We also created a series of interactive third-particular person stage-of-watch videos that permitted the learner to decide on the correct final result. And eventually, the curriculum provided the learner with genuine apply in the type of to start with-particular person issue-of-view movie simulations. This remarkably partaking curriculum yielded a significant Return On Investment for Ace Hardware in the to start with 6 months next the start.
Can you present new eLearning video producers a bit of information on how to have interaction with their viewers and make them active members in the education encounter?
If you want to make your viewers energetic contributors in your future video clip-centered study course, you require to include an Instructional Designer with working experience creating 3rd-individual issue-of-look at situations or very first-individual place-of-view simulations. An knowledgeable Tutorial Designer will make sure your conclusion factors are aligned with your understanding aims, your scenarios are reliable, and your dialogue is conversational in tone.
A large thanks to Dan Keckan for taking part in our Thought Chief Q&A. Dan was also showcased on our eLearning Trailblazers: Presenters Who Have interaction And Enlighten list for his determination to generating engaging discovering options and for sharing his video clip creation experience with the eLearning neighborhood.